UserContext vs Sprig
Sprig asks targeted survey questions. UserContext captures the open-ended why in the moment of friction — fused to the exact behavior that triggered it.
Sprig is a strong in-product survey and research tool. The difference is the starting point.
Sprig triggers structured questions. UserContext triggers an open-ended ask at the precise moment something breaks — or delights — captures the user's own words, and bolts it to the behavioral signal: the click, the page, the session. Then it ranks it across everyone who hit the same thing.
Sprig is a in-product surveys tool. Here's where the two differ.
Instead of a fixed question set, UserContext catches the reason at the instant it surfaces — what the user actually wanted to say.
Every answer is tied to the click and page that triggered it, so you never read a response in a vacuum.
Signals merge and rank automatically — weighted by source and flagged for bias — so you act on what's real, not the loudest response.
If you need to run structured, statistically-framed surveys and concept tests with defined question sets and audiences, Sprig is purpose-built for that. UserContext is for capturing the unprompted why the moment it happens and turning it into ranked, decision-grade problems.
Both ask in-product. Sprig leads with structured survey questions; UserContext leads with the user's own open-ended words at the moment of friction, fused to the exact behavior — then ranks it across everyone who hit the same wall.
That's the core of it. A mic (or a quick reply) opens at the friction point and the user explains in their own sentence — captured in context, not as a multiple-choice answer.
Yes. Every answer is pinned to the click, page, screenshot, and session it came from, so the why and the what are never separated.
Every problem is weighted by source — a user's own words count more than an inferred signal — and flagged when it's thin or one-sided, so you see what's solid and what's still a hunch.
The reason your users do what they do — in their own words, fused to what they actually did.